Companies often pursue a digital transformation that only focuses on one aspect of the business while missing other areas that are equally important. This ultimately leads to failure because a successful digital transformation requires understanding of your current technology stack and how it affects different facets of your overall communications strategy that encompasses creation, management, and distribution of content created for both marketing and compliance communications.
Many organizations face a cultural inertia against IT modernization. They typically treat IT as a cost center because of a history of expensive programs with cost overruns and missed deadlines. In a recent survey, 64 percent of respondents cited outdated/legacy IT infrastructure among their top barriers to IT transformation¹.
Taking a Phased Approach
To modernize legacy systems, you must simultaneously address platforms, people, and processes to transform IT. This requires planning and organizational change management, including monitoring and making adjustments for ongoing business and market changes. Start with an incremental IT modernization program. Planning for incremental benefits and rapid paybacks reassures business leaders that IT is on the right track, which builds momentum and secures funds for future investment.
Creating a Roadmap
When considering your IT architecture, analyze and model the current state of your application portfolio and categorize systems by complexity, risk, dependencies, and business capabilities. Then, align your strategic and architectural views to create a comprehensive transformational roadmap.
The good news: you don’t have to tackle all IT modernization and transformation all at once. Find the ones that make sense for your business, and focus your transformation efforts there.
Ultimately, well-crafted strategies underpin success with digital transformation. We can help you build strategies that put you on the path to achieving your digital transformation goals.
Golden Repository Case Study
A client of ours - a leading financial service provider - decided to begin consolidation of multiple platforms and suppliers of marketing assets into what they termed their “workbench tool". Three of the primary drivers to consolidate platforms were:
- An inefficient and poor user experience in the field.
- The need to effectively manage all marketing assets.
- Field reps had difficulty finding relevant materials and other marketing materials that were compliant with the latest revisions.
As a result, marketing was bombarded with phone calls that wasted significant time dealing with material requests.
The firm researched single source, integrated marketing portals that could provide a “digital briefcase.” The goals
were to offer a superior user experience, reduce costs by consolidating assets into one repository and create
efficiencies for sales and marketing.
Solution: The firm selected Toppan Merrill ConnectTM (“Connect”) Storefront to consolidate thousands of marketing assets,including printed materials, electronic downloadable content, video, kits, and interactive documents. The new Storefront, (referred to by the firm as their single source of truth, the golden repository), maintains all history of these items, along with logic to manage user suitability, geography, revisions, effective start dates, pre-ordering capabilities, special messaging for content–and it provides the ability to feature and sunset items.
Results: Marketing can now control, update and filter all marketing assets from a single workbench, ensuring that all branding and compliance standards are met. Through user provisioning, all content is controlled in the field, including print, static and dynamic kits, electronic and mobile content. With these controls, only the most relevant, compliant, and updated content is available for the field; and field reps can find the content they need through a unified shopping cart that allows them to order personalized items along with bulk print. Additionally, everyone better understands what content is being used, and its effectiveness through robust business intelligence tools.
Rome wasn’t built in a day, and digital transformation isn’t something you can achieve in a year or two. However, taking a phased approach and creating an IT roadmap helps provide a pragmatic approach to solving and meeting all your marketing and compliance communication needs.
Learn more about Toppan Merrill Connect™ - Our integrated, multi-channel communication and delivery solution allows clients to compose, manage and distribute marketing and regulated communications and content in digital or print format.