In a market with growing uncertainties, increasing population and decreasing budgets, it’s important we keep an open mind when it comes to cutting costs and creating efficiencies in our marketing. A simple way to do that is to reduce variable expenses like insurance ID cards.
Even though insurance ID cards are a necessary expense, it does fluctuate based on enrollment numbers. A quick way to reduce the cost of ID cards without jeopardizing customer satisfaction is to move away from plastic or PVC ID cards to laminated paper or Teslin cards. Here’s a look at the benefits beyond saving money.
Gone are the days that plastic cards are premium. If you're concerned about portraying a premium brand in the marketplace laminated Teslin cards represent just as well if not better than a plastic card. Paper or Teslin ID cards can be printed with high-quality traditional or digital print with full-color and bleeds adding crispness and ability to easily match brand PMS colors protecting your brand.
ID Card Lifespan
Another consideration is the lifespan of the ID card. All things being equal a plastic card could last up to 10 years, but why invest the added cost in a card that will only be used for a year or two. They can also scratch easily and can be sensitive to chemicals such as acetone. Beyond the materials from which the card is made, the other two aspects that will impact durability are lamination and card thickness. Typically, the thicker the card, the longer it will last. However, lamination plays a much bigger role, and can significantly boost the lifespan of the card, because it protects the images and bar codes from daily wear and rubbing.
Paper and Teslin® paper cards that are laminated are water proof, tear resistant, heat resistant, and crinkle resistant making them as durable if not more durable than the traditional plastic cards. Outlasting the necessary lifespan of an insurance card by several years.
Versatility with Distribution
Synthetic paper and Teslin cards are extremely versatile when it comes to distribution. Unlike plastic cards that must be glued on, Teslin or paper cards can be perforated for easy removal from a self-mailer or letter. This reduces the costs for the mailing as well. You can still enhance member engagement with dynamic “stickering” or “labeling” the ID card with a call to action such as downloading an app or registering their ID card with laminated paper and Teslin cards.
Unwanted Wallet Bulk
The stack of cards that we acquire over time in our wallet, such as driver’s licenses, corporate IDs, loyalty program cards, credit cards and our health insurance card presents a necessary evil. Having plastic cards only adds to the bulk of the wallet and makes it bothersome to keep the unwanted bulk of an insurance card in your wallet if it’s only being used a couple times a year. Having a paper or Teslin card makes it much lighter and more likely to win its place in the wallet which makes a smoother experience for doctor’s office, urgent care or emergency room visits.
As you can see there are many benefits beyond cost savings for Teslin or paper insurance ID cards, it is up to you to determine what is most important to your brand and customers. Click here to learn more about Toppan Merrill’s Insurance ID card offering.
Be sure to check out our other blogs to find out more how Toppan Merrill can help add efficiencies to your communications.